We’re still four months away from a foot pounding Central Park in anger, but the 2013 ING New York City Marathon is already facing challenges behind the scenes. Fresh off the cancellation mismanagement in the aftermath of Hurricane Sandy last year, news is now surfacing that the race will be searching for a new naming rights sponsor and is struggling to fill charity entry allocations.
Following a decision to rebrand and move away from it’s Netherland parent-company, ING US will not renew it’s naming night sponsorship of New York and will withdraw from long distance running sponsorships in the USA, including races in Miami and Connecticut. They have been the primary sponsor of NYC since 2003. The New York Road Runners (NYRR) are reportedly seeking $10m a year for naming rights.
In another blow, it has surfaced that half of the more than 8,000 spots allocated for runners raising money for charities are not filled. It is speculated that the low uptake may be due to the mismanagement of last year’s race, fear following the Boston Marathon bombing in April and the fact that NYRR were behind schedule in allocating the charity spots, doing so only eight weeks ago.
The marathoning community, especially in the US, could certainly use a boost following the issues surrounding both Boston and New York so we hope that these are just minor glitches on the way to restoring the NYC Marathon back to its prestige of been the most desired race for marathoners.